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Online Place Branding

TAYLOR & FRANCIS
12 / 2020
9780367000349
Anglès
Routledge Advances in Management and Business Studies
Ingles

Sinopsi

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

PVP
251,34€