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BOOKS, BYTES AND BUSINESS IBD

ROUTLEDGE
11 / 2016
9781138267923
Anglès

Sinopsi

In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.

PVP
106,81