Portada

CONSUMER ETHNOCENTRISM, COUNTRY OF ORIGIN AND MARKETING IBD

ROUTLEDGE
10 / 2022
9781032269009
Anglès

Sinopsi

Country of origin and consumer ethnocentrism are evolving constructs as consumers? perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

PVP
240,48