Portada

BIG IN ASIA IBD

AIAA
01 / 2007
9780230000278
Anglès

Sinopsi

China, India and the rest of Asia is the world?s most exciting and dynamic business environments. It?s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.

PVP
65,54