MANAGING THE DIGITAL TRANSFORMATION IBD

Sinopsi

Digitisation and digital transformation are not only a topic of the media, but are also taking place in companies. The digital transformation affects the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow them to approach the digital transformation systematically. The topics covered range from the configuration of digitisation strategies and new management roles such as the Chief Digital Officer to the importance of IT infrastructures, HR management and corporate culture as enablers of digital transformation. A simple framework serves as an orientation framework that structures the management tasks and clearly summarises the various concepts and instruments.In the 2nd revised and expanded edition, the focus is on organisational aspects, inparticular the role of start-ups for the digital transformation, the design of the so-called Digital Innovation Units and the role of the CDO. Secondly, the design and management of digitisation projects is considered in more detail. And thirdly, the concept of digital transformation is further specified and delimited. In addition, the advancing technological development is taken into account.'Prof. Thomas Hess provides a concrete overview of many important aspects to be considered in the digital transformation of companies. Clearly worth reading.'Stefan Winners, Chief Digital Officer at Hubert Burda Media'Beyond the buzzword - Finally someone manages to systematically untangle the chaos surrounding digital transformation. With his book, Thomas Hess truly establishes the guardrails for managing digital transformation projects. While others promise much and deliver little, Thomas Hess gives the reader a design framework rather than a patent remedy.'Dr Christoph Steiger, former board member and CDO of Hoffmann Group'Clearly more than just another book on the topic of digital transformation! With exciting insights from science and practice, Thomas Hess provides a toolbox for digital transformation. Relevant for business and relevant researchers.'Prof. em. Dr. Dr. h.c. Hubert Österle, University of St. Gallen