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ICONIC CONSUMER BRANDS FOR MORE DEFENSIVE, LOWER-RISK INVEST IBD

OAK TREE PRESS
10 / 2023
9781781196182
Anglès

Sinopsi

The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such asáCoca-Cola, Colgate, Listerine, Cadbury, Gillette, Head & Shoulders, Guinness, Heineken, Nescafé, Dove, Vaseline, and Ben & JerryâÇÖs.áTheir sales and profits tend to beádefensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumersâÇÖ minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?

PVP
11,73